Interesting session led by Barry Sampson from Onlighnment I did feel however it was a tad lacking in the strategic sense though. One nice touch was setting the expectations in terms of the education side of things I.e how this related to performance rather than learning. Personally I took this to mean that we were look at social media in terms of what was easily measurable, or at least easier to measure. He also made the distinction between social media and social networking, by contending that social media is based round the content and social networking is people centric. Hard to agruge with but I’m not sure that it is that easy in practice to seperate these things out. Interestingly enough he judged Linked in to be one of true networking sites due to it’s focus on the individual rather than on related content.
The session did feel as though it focussed slightly too much on the tools rather than the strategy side of things. I could have lived without the ten minute segway in to Twitter but there were certainly people there who seemed to gain benefit. One outcome of this tools focus was that he reminded me of indenti.ca the open source twitter clone. Also 5min.com as an example of how ‘learning’ or at least skill type activities are now easily accessible.
He did make an interesting point about e-learning content not really following the web paradigm of navigation and consumption. Basically consider an e-learning course (essentially corporate courseware), now think about how you navigate through these courses My experience is that the pace is normally restricted, you have to do certain things to progress (answer a question, drag something somewhere) and it quite possibly takes you an hour to get to the end. Now think of how you navigate the Web. Spot the difference? Okay so I’m not saying that there are not valid reasons for developing courses in this way but it is fair to say that the experience is not natural. At least I think this as the point he was making.
Couple of useful resources to review further and blog about:
The Nielson report 2009
barrysampson on tiwitter
theconversionprisim
ruderfin

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