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	<title>Rob Bourne&#039;s Blog &#187; search engines</title>
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		<title>Search engine optomisation. Is this something we need to consider?</title>
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		<pubDate>Fri, 02 Oct 2009 10:38:39 +0000</pubDate>
		<dc:creator>Rob Bourne</dc:creator>
				<category><![CDATA[Web tech]]></category>
		<category><![CDATA[analytics]]></category>
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		<category><![CDATA[search engines]]></category>

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		<description><![CDATA[So in my ongoing quest to have no social life, and become incapable of communicating with the general populace,  I am now taking a MSc in Advanced Information Systems. Interesting lecture last night about search engine optomisation. I will not bore everyone with the technical detail although I do think reading google&#8217;s search engine optomisation [...]]]></description>
			<content:encoded><![CDATA[<p>So in my ongoing quest to have no social life, and become incapable of communicating with the general populace,  I am now taking a MSc in Advanced Information Systems. Interesting lecture last night about <strong>search engine optomisation</strong>. I will not bore everyone with the technical detail although I do think reading <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35291">google&#8217;s search engine optomisation</a> is worth while. Actually it is quite an accessible read. Interesting to note the differing approaches that search engines take with regard to backlinks, content and so on (&#8216;and so on&#8217; meaning that I can&#8217;t remember any of the other factors!&#8217;). Being goolg of course there is reams of youtube content. The channel can be found at <a title="google webmaster channel" href="http://www.youtube.com/googlewebmasterhelp#play/all" target="_blank">http://www.youtube.com/googlewebmasterhelp#play/all</a></p>
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<p><strong>So what tech boy?</strong></p>
<p>Okay this is all very interesting but how does this relate to learning technology. Well in terms of our isolated web resources not a jott. However it does feel as though we are starting to dip our toes in to the open learning/materials phenomena and as such perhaps we should start to consider our page ranking status. Okay it&#8217;s probably going a bit far to think of ALL of our students searching google to find specific module resources. I guess depends on how far this open content initiative goes. I still feel this is something we should at least consider with our publicly available material. Couple of questions that spring to mind are:</p>
<ul>
<li>Does this self promotion of our resources produce any educational benefits?</li>
<li>Is the payoff worth the time and effort?</li>
<li>How high in the rankings would we want to be?</li>
<li>Is being searchable enough?</li>
</ul>
<p>Interesting area methinks.</p>
<p>*Note to self must read the Worldwide window article about open content in this weeks Times Higher.*</p>
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